Wednesday, February 25, 2009

Chicago Auto Show 2009:The Award For �Best Lighting� In A Bad Environment Goes To 2009 VW Passat CC

2009 VW PASSAT CC: VW's �09 Passat CC is an evocative new automobile that went on sale in late 2008. Featuring a muscular shoulder line, which visually connects the front wheel wells to the taillights, the Passat CC provides the emotional and expressive stance of a sports coup� with the convenience of a sedan. Standard engine is the 2.0 TSI with 200 horses, available with either a 6-speed manual or 6-speed Tiptronic tranny. For higher performance, an optional 280 hp, 3.6-liter is mated to the 6-speed Tiptronic automatic. Newly developed for the 2+2 seater Passat CC is an electrically actuated Panorama power vent transparent sunroof that covers the entire front area up to the B pillar.

Chicago Auto Show 2009 - VW Passat CCChicago Auto Show 2009 - VW Passat CC

One of the big problems with the venue where the Chicago Auto Show is staged annually is that the lighting is nothing short of appalling. Which makes things rather difficult when you want to look at and/or sell those car things that the kids are so crazy about these days. Or, of course, when you want to take pictures.

Chicago Auto Show 2009 - VW Passat CCChicago Auto Show 2009 - VW Passat CC

Volkswagen apparently put some thought into this. I�m sure there are other venues where the lighting is equally terrible, and it�s not like they�re not a bit�control-freakish in nature. So it�s not terribly surprising that they�d want to control everything as best they could�up to and including bringing their own lighting rig to ensure everything looked as sumptuous as anything VW produces ever could.

Chicago Auto Show 2009 - VW Passat CC

Chicago Auto Show 2009 - VW Passat CC


But maybe that�s just a reflection of the current VW corporate mindset. The 2009 VW Passat CC photographed in this photo is clearly aiming for Savile Row rather than Moore�s Clothing For Men. And a lot of the car-buying process has to do with putting buyers at their ease about whatever vehicle it is they�re going to purchase.

Chicago Auto Show 2009 - VW Passat CCChicago Auto Show 2009 - VW Passat CC

The VW booth? Made you happy as soon as you walked in. No lie. Maybe those are UV lamps and there�s some nefarious plan to perk up any wintry, sun-starved towns that the VW mothership touches down in.

Chicago Auto Show 2009 - VW Passat CCChicago Auto Show 2009 - VW Passat CCChicago Auto Show 2009 - VW Passat CCChicago Auto Show 2009 - VW Passat CCChicago Auto Show 2009 - VW Passat CCChicago Auto Show 2009 - VW Passat CC

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